October 13, 2011
Vertical Acuity CEO Gregg Freishtat to Speak at Two Prominent Atlanta Business Events in October
Veteran entrepreneur, digital media expert to share business strategies with local technology community
Vertical Acuity, creators of the world's first content logistics platform for digital publishers, today announced that CEO Gregg Freishtat will appear as a featured panelist at both the upcoming MIT Enterprise Forum "Entrepreneurs Uncensored" luncheon and the Venture Atlanta conference. During each event, Freishtat will share personal experiences from the launch of Vertical Acuity and several of his other companies, and provide tips to help today's aspiring entrepreneurs get their businesses on the road to success.
October 4, 2011
Vertical Acuity Adds Dave Morgan to Advisory Board
Digital advertising veteran joins industry leaders to advance new content logistics company
Vertical Acuity, creators of the world's first content logistics platform for digital publishers, today announced that Dave Morgan, serial entrepreneur and renowned digital media expert, has joined the company's advisory board. Morgan joins six other industry leaders to help guide Vertical Acuity toward broad industry adoption.
September 8, 2011
Publishers Unlock New Revenue with Vertical Acuity's Content Logistix™ Platform
Addition of Discover Tool to Digital Curation Platform Enables First-of-Its-Kind Content Syndication
Vertical Acuity today unveiled Discover, a new component of its Content Logistix™ Platform that empowers publishers to find and legally publish relevant articles from across the Web - instantly. Discover enables publishers to send their content to hundreds of third party sites with one simple connection to the Content Logistix™ platform. As a result, Web publishers create new revenues as reader engagement increases, while consumers find timely, interesting articles from around the Web appearing on their favorite sites without having to visit multiple sites to find what they want.
February 15, 2011
Vertical Acuity Transforms Online Publishing
Appoints Joe Fiveash as President & CRO and is Named Top 100 Private Company
ATLANTA, Ga. – Vertical Acuity has named Joe Fiveash as President and Chief Revenue Officer in a move designed to quickly capitalize on the firm's growth and opportunities ahead with its client base of renowned online publishers. Fiveash, in his most recent post as EVP and General Manager of The Weather Channel Interactive, led the Weather Channel's rise as one of the top content brands in the U.S. across the web and mobile platforms. "In my position at The Weather Channel, we did all the smart things to push our content beyond our site and to bring content in from elsewhere that would contextualize weather information for consumers and advertisers. This was critical to building our brand, our audience and our revenue," Fiveash notes. "Vertical Acuity's platform allows publishers to do those things exponentially better than ever before, and brings consumers the right content, at the right time, tailored to their interests, delivered where it's convenient," Fiveash adds.
August 30, 2010
Startup Vertical Acuity gets $4.2M investment
Atlanta Business ChronicleAn Atlanta-based digital media startup that aims to "Ungoogle" the Web, has raised $4.2 million.
Vertical Acuity uses technology and data mining to re-engineer content discovery — delivering online content to eyeballs, instead of the other way around.
"We move content to the consumer, instead of moving the consumer to the content through links," Vertical Acuity CEO Gregg Freishtat said.
August 26, 2010
Gregg Freishtat Assembles Funding, Proven Leadership Team and Client Roster for Vertical Acuity
The old saying goes that "the third time's a charm," but what does one say when the first, second and third times were all charms, and you're well underway for a fourth? Gregg Freishtat, who with the same team and investors in place has successfully launched and sold three technology companies over the past 17 years, announced today that they closed on up to $4.2 million in Series B funding for Vertical Acuity, a revolutionary infrastructure technology company that promises to reinvent the economic model currently splintering the world of online content distribution.
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